For the launch of the brand following services were implemented in order to give the customers an understanding of the brand’s business model:
- Analysis (Customers, Environment, USP Definition)
- Strategy & Concept (MaFo, Creative Concept, Technical Conception, Brand Positioning)
- Wireframing & Prototyping (Technical Conception, Usability, Navigation Structure)
- Design (Screen Design, UI & UX, Guidelines, Icon & Info Graphics, Mobile App)
- Creative Production (Content-Production, Data Management, Photography, Art-Buying)
- Quality Assurance (User-Lab, Debugging, Training, Development)
- Analysis (Customers, Environment, USP Definition)
- Strategy & Concept (MaFo, Creative Concept, Technical Conception, Brand Positioning)
- Wireframing & Prototyping (Technical Conception, Usability, Navigation Structure)
- Design (Screen Design, UI & UX, Guidelines, Icon & Info Graphics, Mobile App)
- Creative Production (Content-Production, Data Management, Photography, Art-Buying)
- Quality Assurance (User-Lab, Debugging, Training, Development)
Styleguide
Photography
Communication Materials
Website
Website – Home
Website – How it works
Website – Your Cars
Website – Cities
Website – Pricing & Costs
Website – Client Area
Website – Registration
Landingpage
Mobile Website
See it live at: drive-now.com
Credits
Agency: Newcast Interactive
Client: DriveNow Carsharing
Creative Lead, IA, UI, UX: Michael Brandt
Art Direction: Christoph Gey
Key Account: Sofia Ben Messaoud
Credits
Agency: Newcast Interactive
Client: DriveNow Carsharing
Creative Lead, IA, UI, UX: Michael Brandt
Art Direction: Christoph Gey
Key Account: Sofia Ben Messaoud
